The marketplace has entered an era where the customer holds all the cards, with unprecedented choice in both the consumer world and the B2B world.

Wouldn’t more accurate info & insights result in better decisions, better targeting, and a better bottom line?

Big data is the key to all this, because it provides a comprehensive view of your customers, who they are, and who they may be tomorrow.

Big Data, already revolutionizing the way we live and work, has become an indispensable tool, and will be an industry standard for effective marketing of products and services.

Less than 1% of all data is currently analyzed and used. Can you afford to be unconcerned or skeptical about data?

How can you then expect to survive & thrive, or leverage the value of your business data and gain competitive advantage, if you don't view data as a powerful strategic asset?

If you agree, then you need a comprehensive and accessible guide for creating a robust data strategy, that explains how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate & transform your data into organizational insights for improved business decision-making and performance.

Bernard Marr's Data Strategy, How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just Big Hype. The author is the CEO of a huge B2B marketing platform that reaches over 90% of the U.S. enterprises.

This author looks at future business through the lens of big data, with expert advice on real-world applications:

  • Learn what big data is, and how it will transform the enterprise;
  • Explore why major corporations are betting their companies on this marketing technology;
  • Read case studies of big data winners and losers;
  • Discover how to change privacy and security, and remodel marketing.

Data Spheres

The Data Spheres have 3 locations:

  1. the core, which includes traditional and cloud data centers;
  2. the edge, which includes things like cell towers and branch offices;
  3. endpoints, which include PCs, smartphones, and Internet of Things (IoT) devices.

The explosion in cloud-based data will be matched by an increase in data stored in the core, or data centers. The edge will continue to grow, driven by IoT and the shift to “real-time” data instead of data that is stored and acted upon later. 

The responsibility to maintain and manage all this consumer and business data supports the growth in cloud provider data centers. More data is now stored in the enterprise core than in all the world's existing endpoints.

IDC predicts that most people will have about 5,000 digital interactions/day by 2025, up from about 700 today.


The enterprise’s role as a data steward continues to grow, and consumers are not just allowing this, but expecting it.

1 Terabyte(TB) is 1000 gigabytes(GB).
1 Petabyte(PB) is 1,024 TB or 1 MM GB.
About 1024 PB is 1 Exabyte(EB).
1 Exabyte is 1 Billion Gigabytes.
1 Zettabyte (ZB) is 1000 Exabytes, or a trillion GB.

The world’s data is expected to grow from
33 ZB in 2019 to over 175 ZB by 2025.

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